Advertising: Initial Ideas , Planning and Research

The main thing about advertising is to create an advertisement so I began thinking about what I would like to advertise. Today I am gonna create a gum advertisement for younger people. Chewing gum has some good impact  of reducing stress and reliving ourselves. And also with different flavors we can change the taste of our mouth. And I am gonna research some gum advertisements  and find some ideas that can help me to do my own advertisement. 


I will begin by looking at other gum advertisements and consider who their target audience is, what kind of work they do and how they advertise Then , I will create my own gum advertisement and poster with what I researched before .This is an Extra Gum advertisement which is very popular chewing gum brand in UK.






In this gum commercial, we see stressed, overthinking young people who cannot quiet their minds. We see that they cannot focus on their work because they cannot quiet their minds with their thoughts and they try to get rid of the voice in their heads. We see that when they start chewing gum, they can silence the voice in their head. They have a tagline for it. It called ' Quiet your MindMouth with Extra Gum'.

 


Extra Gum


In another gum commercial there is a young man who stressed out in exam. Then he puts the gum  in his mouth and starts chewing. Afterwards, he feels relaxed and his mind is clear and he continues to do his exam or homework comfortably. And they have a catchy tagline that explains the purpose of the advertisement which is ' The Fresh Chew To Refresh Your Rhythm ' . 




Trident Gum



I looked at the Wrigley's Big Red Gum commercial , which is one of the older advertisements. In this advertisement there are some couples who are kissing each other. And there is catchy song that goes
'So kiss a little longer , Stay close a little longer, Hold tight a little longer , Longer with Big Red, That Big Red freshness lasts right through it, Your fresh breath goes on and on while you chew it! ...'  As seen in the words in the song and images in the commercial, it is mentioned that chewing 'Big Red' gum keeps their mouth fresh for a long time. 




Wrigley's Big Red Gum






This is a Turkish chewing gum brand called ' Love is...' This is an interesting chewing gum brand with colorful packaging, different fruit flavors and a ' Love is...' caricature inside package which is different from each other. With these, it attracted the attention of especially children and young people . These gummies were very popular when I was little. My friends and I used to buy this gums all the time. We loved reading the caricatures in contained and we collected them. 















My gum brand needs a catchy name , tagline and poster. My main target audience for this fun and colorful gum brand is Gen Z and Gen Alpha. Unlike other chewing gum brands, I think it will attract the attention of Gen Z and Gen Alpha with the fun writings inside. 


After looking at what I researched I have decided my tagline should be ' Chew it! , Pop it!, Boom! ' which is basic and memorable. I thought of designing different and fun gum like the gum with caricatures above and fortune cookies came to my mind. I thought of adding little sentences to the gum package that would make people smile, like the positive predictions in fortune cookies. Because of the prediction will depend on the luck of the person who buys it, I decided to name the brand 'Lucky'.








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