Demographics - Target Audience

In this post I will research about my target audience and what they need and want in a breakout space and is my design ideas suitable for them. My target audience is mostly Gen Z and I will research the demographics of Gen Z. 

This generation known as first digital native generation, they grew up with smartphones and social media. Technological devices are an  indispensable and necessary part of their lives. Because of that I will add technological devices in breakout spaces such as screen and vending machines. Also Gen Z is most ethnically and nationally diverse generation. Inclusive design and diverse social spaces help Gen Z students feel connected and supported. I will use a design that will appeal everyone. They need a practical and useful furniture in breakout space for different uses, I will use functional and some customizable furniture. 

Gen Z

According to Davis (2025), Gen Z want an informal working zones and relaxing spaces such as bean bags or café areas. Offering a mixture of furniture like high tables, sofas and benches will provide a range of seating options for people. They also look for workspaces including breakout spaces that are visually appealing and enjoyable to spend time in (Davis, 2025).  It is important to Gen Z that the workspaces and breakout spaces should be flexible and sustainable. Social interaction is one of the key point to achieve a success. 'Breakout spaces, communal kitchens and games rooms are all social spaces in office design, fostering teamwork.  Community focused workplaces helps reduce isolation and encourages a strong team culture – a major motivator for this generation.' (APSS, 2025). Socialisation and collaboration are important for students in study life  and personal life. 

Breakout space in campus

REFERENCES

Davis, S. (2025)  Office Space Trends: What Different Generations Want  [online] freeofficefinder.com Available at: https://www.freeofficefinder.com/article/office-space-trends-what-different-generations-want [Accessed 18 August 2025]

APSS (2025)  Gen Z: What do the next generation of workers want in a workplace? - APSS [online] apss.co.uk.  Available at: https://www.apss.co.uk/news/gen-z-what-do-the-next-generation-of-workers-want-in-a-workplace.  [Accessed 18 August 2025]